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The key competitive advantage of Maid White is being neutral. There has been many organizations or leagues that aimed to build a protocol for the smart home industry to follow, but most of them failed because they often chose not to support their competitors. This way, a protocol that supports smart home appliances of all brands can not be realized. On the contrary, Maid White actively integrates protocols of different companies, and we are able to do this fast since we are a team formed by gifted engineers. Broadly speaking, Muzzely, Stringify, and IFTTT are our competitors. But in fact, our relationship to them are more like the relation among ISPs. We are not only competitors, but also partner. Besides, we can have better and closer relationship with hardware manufacturers as we are in Taiwan, an island that breeds lots of outstanding hardware manufacturers.

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